Gabriel Peh is a talented young copywriter earning his keep in the advertising world. Surrounded by best friend David who's out to live a life of polygamy and one night-stands, mother Dora who's dating a man half her age, boss Lauren who expects him to conceptualize an ad campaigns in one day and a talking hole in the wall named Bob, it's enough to drive anybody crazy! On top of that, Ellie Chua, his childhood crush who rejected him 15 years ago, is back in Singapore after fleeing a crumbling engagement - and is now his client.
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