In Singapore, with the mention of Tiger Balm, Haw Par Villa and Sin Chew Daily, many will be reminded of a legendary figure – Aw Boon Haw. With the use of a series of creative marketing campaigns, Aw transformed his family’s traditional Chinese medicine business into a renowned brand – Tiger Balm. Tiger Balm became the staple medication in every home since. He was also a media tycoon in Southeast Asia, setting up 24 English and Mandarin newspapers in the Nanyang region and China. The Chinese daily, Sin Chew Jit Poh, was set up in Singapore in 1929, and evolved to the Lianhe Zaobao we know today.
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